Rightmove House Price Index, shows the biggest July price dip in over 20 years
If you’ve been thinking about selling your home, you might’ve seen the headlines: asking prices are starting to drop. Rightmove just released their latest House Price Index, and it shows the biggest July price dip in over 20 years. So, what does that mean if you're planning to list soon?
Why Pricing Your Home Right From the Start Can Actually Get You More
If you’ve been thinking about selling your home, you might’ve seen the headlines: asking prices are starting to drop. Rightmove just released their latest House Price Index, and it shows the biggest July price dip in over 20 years. So, what does that mean if you're planning to list soon?
In simple terms: this market rewards smart pricing, not wishful thinking.
Tempted to Go High? Here’s Why That Can Backfire
It’s totally understandable—your home is your biggest asset, and you want to get the most out of it. But aiming too high can actually end up costing you more in the long run.
Here’s why:
Buyers are savvy. They know what else is out there, and if your home is priced above similar ones, they’ll scroll right past it.
The longer it sits, the staler it gets. If your home lingers on the market, buyers start wondering what’s wrong with it—even if there’s nothing wrong at all.
You might end up reducing... and reducing again. And that often means accepting an offer that’s lower than what you could’ve got with a sharper asking price from the beginning.
Pricing Attractively = More Interest = Better Offers
Here’s the thing: pricing your home just right—in line with the market and maybe even slightly below what buyers expect—can actually spark more interest, more viewings, and more competition.
That early buzz can lead to:
- Multiple offers
- Faster sale
- Offers at (or even above) asking price
Buyers love a well-presented home at a fair price. And when they know there’s competition, they’re more likely to come in strong.
It’s All About the Right Strategy (And the Right Agent)
This is where a good estate agent really earns their keep. They’ll help you:
Look at what similar homes in your area have actually sold for (not just what they were listed at)
Set a price that draws buyers in and creates urgency
Market your home in a way that shows off its best features to the right audience
A great agent won’t just tell you what you want to hear—they’ll tell you what will actually work.
Bottom Line
Yes, it’s tempting to try and “test the market” with a higher price, especially when you hear what a neighbour thinks they got. But in today’s market, realistic often beats optimistic.
By pricing your home attractively from day one, you’re more likely to get strong interest, quicker offers, and—ironically—a better final sale price.
Thinking of selling? Let’s chat about how to get your home sold the smart way—without the guesswork.
